Partnership Proposal
Greater Palm Springs × Quro Collective → Partnership Pitch
Download PDF
Greater Palm Springs x Quro Collective -> Partnership Pitch
SHAYNNA
BLAZE’S
Palm Springs
JOURNEY.
“Australia’s most trusted design voice brings her audience to the city that built the aesthetic.”
Places Available
20
Strictly limited — intimate by design.
Departure
Feb ‘27
Timed with Modernism Week
Theme
Design, Architecture & Desert Living
Studio visits, architecture tours & mid-century immersion
Market
Australia
0.6% CURRENT REACH - 28M PEOPLE
About Quro Collective
WE BUILD
creator-led journeys
THAT MOVE PEOPLE.
Quro Collective is a boutique travel and creator agency that designs high-impact journeys for cultural and destination brands. We don’t run group tours. We build evidence-based, audience-matched campaigns that generate premium editorial content, authentic advocacy and measurable demand.
We specialise in matching destination partners with creators who bring genuine authority to specific themes — design, culture, food, nature — so that every piece of content produced reflects something real about both the creator and the place.
200,000+
Shaynna’s social following
2.8M
Design-engaged Australians
$8,000+
Average spend per Australian visitor to Palm Springs
Creator Credibility
SHAYNNA
Blaze.
Interior designer, television presenter (Selling Houses Australia, The Block), and podcast host — Shaynna has spent three decades shaping how Australians think about design and the spaces they live in.
TV Presenter
Interior Design
Podcast
“Palm Springs is the most important reference point for post-war design — the houses, the materials, the relationship between inside and out. I have been studying it for years. Being there in person, with the people I get to travel with, will be something I carry for the rest of my career.”
— Shaynna Blaze
⌂
23 Years on TV
Multiple primetime series to her name, consistently rating in Australia’s top design shows
◎
200K+ Following
Highly engaged audience of design-conscious Australians across Instagram, podcast and editorial
✦
Design Authority
A household name in Australian interiors — her endorsement carries genuine weight in purchase and travel decisions
The Ask
JOIN US AS A
founding partner.
We are approaching a small number of Greater Palm Springs stakeholders to co-invest in this journey. This is not a media buy. It is a co-authorship arrangement — where your brand becomes part of the creative and editorial fabric of the trip.
Founding partnership includes access to Shaynna’s editorial calendar for the journey, participation in content planning, brand integration in premium editorial output, and first-right of refusal on future Quro Collective Palm Springs programs.
INVESTMENT OVERVIEW
Partnership investment
$20,000 AUD
Program dates
February 2027 — Modernism Week
Group size
20 guests maximum
Access to Modernism Week
EVERY DOLLAR
works harder
THAN MEDIA SPEND.
1
Premium Editorial Content
Shaynna produces and publishes Modernism Week content to her audience — long-form, honest, and built around the design story you want Palm Springs to own.
2
Earned Audience Extension
200,000+ followers receive content from someone they trust — not from a brand they don’t know. That trust transfers.
3
Long-Tail Discovery
Unlike a print or digital ad, this content lives permanently — searchable, shareable, and referenced by future audiences long after the trip.
4
Proven Conversion
Australian travellers who encounter Palm Springs through design or lifestyle content spend 40% more per visit than those who arrive through traditional marketing.
Journey Moments
THE ITINERARY
is the content.
What’s Included
ACCESS TO MODERNISM WEEK
+ $20,000
01
Shaynna Blaze Editorial Dedicated to Palm Springs
Minimum 3 dedicated posts across Instagram + Stories, 1 podcast episode featuring the destination, 1 long-form blog post with editorial images
02
Co-branded Content Rights
Full rights to repurpose all content produced during the journey across Greater Palm Springs owned channels and paid media
03
Modernism Week Immersion Program
Bespoke access to Modernism Week programming, private home tours, and architectural walks — curated for Shaynna’s design editorial
04
Campaign Strategy & Reporting
Pre-trip content strategy, live coverage coordination, post-trip performance report with reach, engagement, and sentiment analysis
05
First Right of Refusal
Priority access as destination partner for all future Quro Collective programs to Palm Springs and other Australian-relevant design destinations
By the numbers
200,000+
Shaynna’s total social following across Instagram, podcast, and editorial
28M
Australians — the total addressable market for outbound travel to the US
0.6%
Current penetration of Australian visitors to Palm Springs — enormous untapped opportunity
$8,000+
Average spend per Australian visitor — among the highest of any international market
Content Opportunity
CONTENT
PRODUCTION PARTNER.
Shaynna produces content natively — she shoots, writes, and edits in a style her audience recognises and trusts. By becoming a content production partner, Greater Palm Springs receives assets that feel editorial, not advertising.
Content produced during the journey is licensed for use across Greater Palm Springs owned channels, visitor guides, and paid social media for 24 months post-travel.
Greater Palm Springs × Quro Collective
READY TO
bring Palm Springs
TO AUSTRALIA?
GET IN TOUCH
celeste@qurocollective.com
Y O U D E F I N E T H E S T O R Y